Attention Artists: Your Business Side Needs Nurturing Too

Finding Resources

One thing that artists can never get enough of is business resources for the creative entrepreneur within, or shall we say, ArtisticPreneur. There are many programs that help artists with the careers, you just have to look for them in your community. In fact, depending on your financial situation you can even find free stuff. Also, there are websites like Artist Steps that help you stay on track. Additionally, ArtisticPreneurs are recognized for making a difference by awards shows such as Big Apple Awards, formerly known as the Platinum PIAs.

Look for Community

You want to always look for community while seeking out resources. This is because in addition to navigating your artistic and business career, you need to nurture those who can appreciate your work. You could call them fans but we prefer supporters.

Supporters Support

In this addition of ArtisticPreneur we hope to provide you with the tips, guidance, skills, and inspiration necessary to flourish as an ArtisticPreneur. Our mission is to support artists and creative entrepreneurs in their effort to achieve their goals, both with their art as well as from a business standpoint.

One of the First Things You Should Do is Monitor Yourself

Dig down deep. Are you happy or are you tortured. If you are tortured is recommended you get help, because even through there is a myth that tortured artists do the best work, the reality these days is that you need to a positive outlook as you move forward.

Will Having a Manager Solve Your Problems?

An ArtisticPreneur can be an artist who sidesteps the traditional paths to success as an artist and independently sells their art. A creative person with business acumen, is more likely to succeed. Some performing artists seek having management thinking this will solve all their problems.

The Reality of Managers

Having a manager will not solve all your problems. You must understand the business of the artistic expression that you have selected. Why? Because many managers are not so much interested in helping their clients. Instead, they are looking to hook up with someone who is already on the path of success. Why? Because then they can more effortlessly have a cash cow from which to collect profits. Artists need to see the bigger picture as sometimes explored on sites like Artist Steps.

No Conference Plans at the Moment

Many have suggested that we here at ArtisticPreneur start a conference or “trade show” for artistic people to learn how to integrate business know how into their practice so that they have more of an ability to navigate through the issues to attain successes. We here at ArtisticPreneur want you to succeed.

What is Success?

It is truly a myth that an artistic person can’t be successful as an artist and a successful person can’t be creative. This mindset keeps the ArtisticPreneur from moving in her or his career. Although it is nice to be recognized by awards shows like the Big Apple Awards, you need to keep your inner life solid to be able to work through the storms.

Work Smart

A lot of people who are ArtisticPreneurs get stuck with what they are doing. They may take a seminar or class about making money with their craft only to find that many of the strategies don’t work and the depressing (for some) reality that it is not working harder but rather is about working smarter. Yes, we know it is a cliché but it is more true these days than ever.

Marketing Tactic You Might Want to Try!

The tactic below was used recently in conjunction with an over 50 crowd.


Communication is Good

In this post we’re going to take a look at a simple marketing tactic you might want to try. It is not given in actionable steps but in the manner used by Artist  Steps you do so. Also, this is a communication undertaking where everyone wins: the prospects and those doing the implementing! Communication can be a good thing! Communication is key to the development of the Big Apple Awards that helped ArtisticPreneur with this post.

Needs a Trade Show

Here’s how it works. First you write a letter with a somewhat press release feel, that is addressed to the businesses (prospects) who are the exhibiters in a trade show or convention of some sort.

Emails vs Social Media

Get the exhibitors’ info off of the website of the event and do further research if need be to get their email addresses or social info (though emails tend to work best depending on the demographic your are targeting).

Need for a Blog

The thing that makes this different than an exhibitor targeting play is that you place the press release “letter” that you wrote on the website of the blog that is doing the story. Did we mention there is a blog involved? The blog is in the industry that the exhibitors are from. This is important. It is much like the idea that ArtisticPreneur.com and ArtistSteps.org share an audience so they could help each other out.

Your Story

The idea with the initial outreach you make with the exhibitors is that you are seeking content from the trade show and encourage the vendors to email you back with any pre/during/post stories they have of their own experience of the event. And in some cases, those participating could be nominated for Big Apple Awards if the work they are doing makes a difference in the community.

Mail it Twice

The bottom line is that you need to have a legitimate blog for which you need content. Some exhibitors will respond to you and some of them will not. One thing you can do to up the chances of getting a response from them is to email them the same message you did earlier, just before the happening.

Don’t Forget the Link

And in the same manner as you did the first time you emailed them, you’ll want to link to the blog version of the letter that has all the info on it they’ll need to submit to you.

Always Have Transparency

Again, communication and benefit for all is the key here. The exhibitors get their business publicized and you start to develop relationships with them. There is a transparency to it because of linking to the online version of the letter.

Proven to Work

This works great for us and we’ve done many variations on it including from our days of being a nonprofit sponsored entity.

How to Get New Clients


A New Website

For those of you who miss the “Over 50 USA” vibe we wore for a while, there is now a site LITERALLY called Over50USA.com. We aren’t kidding. Check it out. It’s not that some of us here at ArtisticPreneur.com are not over 50, we are, but we thought that the “Over 50 USA” thing was taking thunder away from the whole artistic meets entrepreneur or artisticpreneur thing.

A Partnership

But for those of you who are worried that this development means we won’t be working with ArtGush.com anymore, worry not. ArtGush.com is still one of our most important and meaningful collaborators. Since the ArtGush.com team is now just focusing on education and creative consulting, they have become more freed up as partners.

The Development of an eBook

The big project we’re working on with them now is the development of an eBook that will be put out by USAcreate.com entitled “How to Get New Customers.” We’re very excited by the promise of this publication which is to help small business owners and artists of all kinds to get more customers, clients and fans for their business and/or career. Including of course those who are over 50!

Say Goodbye to Frustration with Client Acquisition Procedures

“How to Get New Clients” dissects the process as never before. With all the technology that is available, paired with good and stable old school techniques that are evergreen, the eBook will be spot on for those who are frustrated with client acquisition procedures. And we thank Art Gush for their input into making this happen! Their consulting has proven to be invaluable.

New Information is Being Tapped

How are we uniquely equipped to help make this eBook happen? Mainly because we have written on this topic before and have gathered a lot of new information since our last project on the topic.

The Newsletter You Need to be Subscribed To

Also in the news is that the USAcreate.com Newsletter that is concerned with “How to Get New Customers,” are buckling down with their weekly emailing on providing actionable steps that work. How do they know they work? Because they test them all out themselves as well as sometimes reveal their process of getting to a particular method. Art Gush is working with them also, helping them getting up and launched on this endeavor which is known as the USAcreate.com Newsletter.

For Those of You Who Want to Promote Yourselves You are Going to Like This


What are the top 10 methods to promote yourself if you’re on a budget? There’s a new article on the Art Gush website that claims to have the answer. Also contained in the piece is a warning about publicizing yourself online. We agree. Celebify yourself at your own risk. The post so rightly states that once you pass the line into the path toward being a public figure, it is very hard to turn back. So we suggest to you that you analyze now why you want fame. Please do so before clicking here. Ask yourself if you are doing this for business reasons such as promoting an online store, or are you doing so in the search of adulation. It of course can be a combination of both. Though, if the primary motivation is that you want the attention, it might behoove you to ponder the loss of privacy that will happen and not click on the link. It’s of course entirely up to you. We know you’ll make the right choice.

Discover Your Audience

Get to Know Your Audience

First off, Happy Valentine’s Day everyone!

More than ever knowing who your audience is and how to reach them is as important as ever. In this, the digital age, there should no longer be the wasteful spending of the old guard of marketing and a newer and fresher approach should be used instead. That is what we are going to discuss in this current blog and newsletter offering.

Save Yourself Time, Aggravation and Even Money

To start out with, think of it this way. Have you been considering lately what marketing approach is going to be best for you? If so, stop thinking about the tools and contemplate instead WHO is YOUR audience. Until you are clear on this inside and out all the marketing gadgets in the world are not going to help you.

A Great Tool

Do your research before you start paying for marketing. There are a lot of great tools out there including Google! Google what you know thus far about your audience and follow through on searches leading you to other ones and more. The idea is to not just understand who your GENERAL audience is but your SPECIFIC one.

A Source of Research

Once you get a handle on your audience, dig still deeper. Look at what your competition is doing in terms of targeting their audience. If you see strategies that resonate with you, consider integrating them in your own way. Remember, in the end it’s all about how YOU are DIFFERENT from the rest. What is your competitive advantage? Why would a customer, client or fan want to go with you rather than another?

Who Are They?

If you want to do what pro marketers do, then create a profile of who your ideal client is. Put in as much information as possible into it in a way that is going to be helpful to you. What is their age? Their hobbies? Their belief systems? And so on.

Keep Learning

And the great thing is that as you get clearer on your ultimate customer, as well as applying relevant and well fitting marketing, you will begin to get actual clients. As you get clients, analyze who they are. Are they from your perfect audience? Maybe not, which likely means you are going to want to update your profile.

The Journey

In short, finding your perfect audience and marketing to them is a long and ongoing journey filled with learning and even fun!

Monetize Your Life


Income Generating

My brother Mark, who is a website and marketing guy like I am, calls it: “Monetizing Your Life.” It’s roughly described as being the act of taking the elements of your existence and converting them into a way of creating income.

All it takes is Motivation

In a certain sense this relates to living your life in a state of reality-based TV, except all your dramatic moments become a products or services. Clearly someone with a web marketing process background is probably best suited for this, but in truth it can be done by anyone who is self-aware and motivated.

If Kim can Do It So Can YOU

Why would anyone want to turn their drama into consumer problems to be solved for which you offer the solution, for a price? In theory it could be an interesting lifestyle that you might enjoy. And there are examples of people who do this such as Kim Kardashian and other reality stars with their lifestyle brands.

Problems Become Solutions

But if you are interested in monetizing your life you don’t have to do it like reality stars do. You can turn your problems into solutions for others in the form of eBooks.

Bundle Your Conflicts

Ebooks are easy to create and sell online, and there is a big market for them. If you wanted to do this as a monetizing your life process, this would involve taking every conflict that comes up in your life and making something concrete out of it to put out there as a PDF for others to purchase. But the key is to do so quickly! Like this blog/newsletter post you are reading that was written in less than a half an hour!

Who Would Have Thought Selfies Could Become “Ka-ching?”

Why would anyone in her or his right mind want to do this? It could be fun especially if you’re the kind of individual who puts every last bit of her or his being on Facebook complete with selfies and hyped up descriptions of “exciting” things that happen to you.

Giving the People What They Want

Simply take those impulses and make eBooks out of them that solve a problem for the consumer. You can still put your selfies online in the form of photos or video, but now you do it with something that folks can buy.

Anyone Out There Who is Doing This?

If you monetize your life we’re very interested in talking to you. Please send details to info@videofilmweb.com. Meanwhile, even if you don’t, why not give it a whirl? Worst case scenario you might end up with an eBook that doesn’t sell, but heck, in that instance you can contact me (simply hit “reply” if you’re reading this as a newsletter) or Mark (at Off Media) to assist you in marketing (MARKeting) it!

Y.E.S.

Why Have an Online Newsletter?

Do You Feel You MUST Have a Newsletter?

Many businesses and artists are told to have email newsletters. But why have one? It depends on what you are you trying to achieve.

Thumbs Up or Thumbs Down for Newsletters?

Logic could reveal that people aren’t interested in receiving email newsletters but in fact studies reveal that more people WANT to receive email newsletters as opposed to people who DO NOT want this form of correspondence.

Can You Get Clients with a Newsletter?

If you’re doing a newsletter you need to be upfront about your motives. For example, for my newsletter it’s a kind of “giving back” thing. Sure I’d love to get clients through doing it, but the fact is that I would do a newsletter regardless of getting any clients or not!

Triple Types of Subscribers

There are basically three different types of people who will subscribe to your newsletter: (1) those who will never buy your products or services (2) those who will always buy them and (3) those who are on the fence and could go either way.

Nurture Your Readers

Be careful to provide content of value or your subscriber will unsubscribe. But even if this happens, it’s not the end of the world. It just means one less person who wasn’t rooting for the team (whatever that means, I shouldn’t be trying to use sports metaphores because I’m a juggler).

Credibility from Having a Newsletter?

You can use newsletters to get more people to believe that you are credible. Of course you need to be credible. If you’re not credible then best not strive to achieve credibility. I just wanted to see how many times I could write the word credible and it’s variations.

Other Uses of Your Email Newsletter

Another fun and useful thing about newsletters is that you can use them to test marketing ideas. For example, I’m often not quite sure what to use as the subject line because interest by your list of subscribers can change. So for us it’s never quite clear what is going to get someone to actually open an email. I try to be as on-topic as I can be because there’s nothing worse than someone expecting one thing from the subject line and the when opening and reading the newsletter they get disappointed.

How Timely are Email Newsletters?

Some “experts” say that email newsletters are going to go out soon. Interestingly enough, many people have email on their phones. So this means you can reach people on their mobiles! Seven or so years ago everyone thought the rave for advertising was going to be text messages. But that didn’t work out quite like that. Email newsletters won the battle!

Tip on Publicity

 

The Publicity Tip is to Get to Know Bloggers

Getting publicity is easier than you think. Of course, everyone knows that if you want to get blog publicity it’s a good idea to get to know bloggers. Makes sense, right? But it’s not that simple. Or is it? All it takes to test the waters is to shoot an email to the blogger or find her or him on social media. Only contact people whose blogs you honestly like then tell them how much you enjoy their work. Sometimes it’s good to be bold and to straight out let them know that you’ve written an article that is on the same topic that they blog about. In short, you are offering to be a guest blogger.

 ArtisticPreneur and the Publicity Alliance

 One of the departments of the ArtisticPreneur.com Collective is known as the PublicityAlliance.com, a URL that forwards to a page on the ArtisticPreneur.com website. Publicity Alliance consists of an alliance of publicist bloggers who blog on several different websites including ArtisticPreneur.com itself. The Publicity Alliance prides itself on its mission and commitment to help advance the ArtisticPreneurial “movement and cause” by building visibility for ArtisticPreneurs, especially those who are making a difference in their communities and even the world.

 How Can Receiving Publicity Lead to an Awards Nomination?

 It is an unspoken truth that folks who appear in the pages of the broadcast partners of Publicity Alliance are often on the short list for being nominated for the Annual Platinum PIAs. The PIAs is a community awards show for artisticPreneurs that since 2010 has been recognizing ArtisticPreneurs who are community builders as well as people of inspiration just like you.

 So get to know a blogger today!

Share Your Creative Process


Be Willing to Share

Yes, there are large ArtisticPreneurial changes in the house! The ArtisticPreneur.com site figuratively moved to a much higher place this past week in terms of serving you, the ArtisticPreneur. There are changes on the surface as well as below the surface and they all come together in the form of one great big concept. This concept is “Sharing your work-in-progress process.” This notion also corresponds with the digital marketing tip for this week which is the suggestion to “Be willing to share your work-in-progress process.”

What Does “Media” Really Mean?

Digital marketing is a part of this idea in that when you are willing to share your work-in-progress process, it is going to be most effective if you use media to document it. The word “Media” in this era of social, tends to connote to the average listener that you mean social media. Social media can certainly be a part of it, but what the word really means is “Media” as in the press, and “Media” as in different mediums (psychics excluded pun intended).

A Domain that Takes You Places

Last week we put into action this week’s tip and suggestion to “Be willing to share your work-in-progress process” We did so by taking a major leap of faith with the ArtisticPreneur.com website. And here, right now, we are willingly sharing our work-in-progress process. There are three major things that we did in conjunction with the site. The first is changing the menu names. The second is creating new content. And the third is registering domains to take the user directly to a specific page in on the ArtisticPreneur.com site.

Too Many Words

There’s actually lot’s more left to share, but it is going to have to wait until next week.

The Takeaway

The takeaway here in regards to the tip is that when you’re willing to share your work-in-progress process, people will listen. As humans we love stories so please tell yours!

Thanks for Your Input

Happy New Year ArtisticPreneurs. You gave use very helpful feedback and we thank you. Now the question: are Millennials in a fight against Gen-X-ers? Will Boomers sweep in and declare victory?

Happy New Year to You and Yours!

It’s New Year’s Eve, 20018 and one of the things we are thankful for while entering 2019 is YOU. Your input makes this blog better. Thanks to those ArtisticPreneurs who participated in conjunction with the request from last week. It’s like one big family here in ArtisticPreneurLand. You had some very good ideas which have been integrated. Now the question is, do you have any New Year’s Resolutions?

This Week’s Tip

This week’s Digital Marketing Tip is that getting constructive feedback is very useful when working on creative projects. I highly recommend it. Why does it work? Because other people see things that you don’t do to the fact that you’re too attached. Maybe consider getting feedback on your current ArtisticPreneurial endeavors.

A New Page

If you want to see the new page that you helped to create then just go to ArtisticPreneur.com and click on the menu item called “Over50Creative.” Or another way to get there is to type Over50Creative.com into your browser and it will forward you to the page on the ArtisticPreneur.com site. This is the start of rolling out the “Over 50” project that we have under consideration. I didn’t know until I did the research that “Over 50” is a “thing.” But apparently a “thing” mostly in Long Island and parts of New Jersey. But a “thing” nonetheless. Why ist being over 50 not much of a “thing” here in Manhattan NY, NY?

Gen X Versus the Boomers

Gen X-ers (1961 – 1981) who are on the older side, are quick to let you know that they are Generation X not to be confused with those “Boomers.” And to make things even more tense, some people say the GX birth date range starts from 1961 and not 1965 so there is possibly an area that they overlap with the Boomer folks.

Returning to Your Original Creative Dream

What does this have to do with the “Over 50 Creatives?” The logic and theory is that those who are over 50 (in NJ and LI) may have been working at corporate jobs to make ends meet, but now that they are more comfortable and in their ‘50’s, it becomes the time to want to live out their original dream such as being writers, actors and musicians etc. Who knows, these individuals might have something very important artistically to contribute.

For Some, Entrepreneurship is an Ambition

This also goes for “Shark Tank” viewers who are over 5 decades old. Some people who are over 50 feel like they never got their shot at doing a small business. So now they will put on their entrepreneur hat or maybe even their ArtisticPreneur one.

You Go 50ish-ers

What do you think? Is there a group out there who are over the age of 50 and who now want to realize the artistic goals that they once had with themselves? And who knows, if this is the case, maybe some of these humans can give the Millennials (1982 – 2004) a run for their money and even set a good example for the up and coming Generation Z kids (1995 – 2015).

Enter “The Top 10 Digital Marketing Tools System”

The reason we’re exploring those who are over 50 is because we think that our new Top 10 Digital Marketing Tools System, because of its ease of use, might be a good fit for them. We’ll see. Meanwhile, we hope that you have a wonderful 20019 and we look forward to many more collaborations!

Happy New Year and ArtisticPreneurially yours,

JYS