The Meaning of Change in Marketing

You marketing and technology can be used to help get messages out. It is good to be careful with this so you are choosing as your charity work organizations that are aligned with the belief systems of many.

 

Exploring Change

Last time we posted, we did a section on DIYdigi solutions for your company or career so that you can get more business and customers, as well as keep the ones you already have.

This time around we are going to explore change and how it can be harnessed for marketing. Let’s take a look at a quote from Gandhi that you’ve probably heard before:

“You must be the change you wish to see in the world.” — Gandhi

In marketing and in business one can interpret what he is saying as it applies to marketing strategies and and technology. We have access to this incredible tool and should be using this tool (s) for good. Studies have shown that people who are involved in work that makes a difference are more happy than people who just exist to work to make money with no meaning associated.

Proof

You should live for what is worth dying for and leverage social media and other forms of marketing to make a difference in both your physical community and your online one. This proves that you can love what you do, make a difference and make money too!

DIYdigi Strategy

Market Yourself and Your Business

Have you heard of DIYdigi.com? If not, DIYdigi is an organization of freelance professionals dedicated to helping create for DIYdigi tools to market yourself or your business.

Are You a DIY Type Person?

How does this help you? It means you can have DIYdigi create for you digital tools that you in turn can use to DIY (Do It Yourself).

Get Your eBook

How do you get started working with DIYdigi.com? The best method is to visit their website where there will soon be a newsletter form for which it could have as a means of not only contacting them but possibly getting an eBook as well.

ArtisticPreneur Drive

Dreams

Do you have the drive to be an ArtisticPreneur? It takes  a lot of drive to be successful as one because you aren’t just pursuing one dream that is difficult enough, but two: Artist and Entrepreneur.

Your Art and Making a Living

You should give yourself the ArtisticPreneur test. Ask yourself if just doing art is enough for you? Ask yourself if you don’t have the need for others to see your art? Ask yourself if you’re fine with making a living another way than your art?

Time is Running Out

If you answered “yes” to all of the questions given then you are okay with slacking off on the pressure. But if you reacted with a powerful “No,” then you had better get on it now because time is running out!

Our New eBook is Available Online

An Unwelcome “Hello”

In the middle of a Pandemic, who would have thought that would be when our eBook for magicians and mentalists would finally be published. It started out as an idea a short while before the Coronavirus reared it’s ugly head. And the timing was such that when we competed the original version “Invent Mentalism,” COVID-19 chimed in its unwelcome “Hello.”

Back to the Drawing Board

It didn’t make sense to release a book about performing magic and mentalism, when at the moment, because of social distancing, there weren’t going to be any audiences available. So we swiftly went back to the drawing board and added a new bonus section on alternative income streams available for prestidigitators with a leaning toward mental magic.

Success Was on Its Way

Our dream publisher accepted the eBook. They were who we very much wanted to work with. And happily, they most kindly started giving us their feedback on the writing of our eBook and its new sections. Then, after 5.5 drafts of our publication, they green lighted it for purchase on their website. In fact, up until we ultimately decided to take it off the market, it had ascended to #1 Marketing Author and #1 Marketing Hot List.

ArtisticPreneur Artists are Sticking Together


Artists Should Stick Together

Now that social distancing is in the works, it could be an experience that is lonely. But thankfully, due to modern technology, artists can stick together which is how ArtisticPreneur is able to continue.

The Collaborating Continues

We appreciate the input of all the wonderful creatives who are supportive of our mission. For example, even updating this website becomes a task that an artist can do. COVID-19 is still fully in motion so artists communicate through video means. This means that projects can continue to be updated in terms of those that involve collaboration. Thanks and a shoutout goes to USA HOW TO for orchestrating a bringing together of all artists subscribed to their newsletter.

The Mental Side of Becoming an ArtisticPreneur


Mental Process

The mental process of being a successful ArtisticPreneur is focusing on your positive attributes and not your negative ones. You should be aware of areas you may be lacking in, but don’t use this knowledge to beat yourself up, use it instead as a means of then seeking out the things that you need.

Parts of You Will Always Be Evolving

As hard as it is to do, if you compare yourself to other people you will not be happy. The ultimate goal is only compare yourself, to, well, yourself. Look at how you were creative in the past as compared to now. If you believe your past work was better than your current, surely there is something you are able to now that you do at a higher level than in the past.

Watch Out for Fear

Fear can be the enemy to creativity and can contribute to procrastination. For example, there are those creative people who see themselves as artists of one art form or another, but don’t picture themselves as having an apptitude for business. That’s why not everyone embraces the idea of being an ArtisticPreneur.

Become an Entrepreneur

In such a case you have two choices. Either amp up your business skills through YouTube, classes, mentorship (and more) and being versed in being an entrepreneur.

Catch-22

Another possiblity is getting management and maybe even an agent. It is tough when you are first starting on your creative path to do so. It’s a catch-22 where management will not look at you unless you are successful, whereas when you are first starting out you face the walls.

Mind, Body, Spirit

Another important thing is to take care of yourself in body, mind and spirit. Eat healthy (if you can) and get exercise.

Get Rid of Toxic People

If you have toxic and negative people in your life (this includes even your parents) get rid of them. Who needs them. They are a part of why you procrastinate and fill your head with self doubt.

You Have a Choice

The good news is you have choices about who is in your life as well as your artisticpreneurial work ethic.

Attention Artists: Your Business Side Needs Nurturing Too

Finding Resources

One thing that artists can never get enough of is business resources for the creative entrepreneur within, or shall we say, ArtisticPreneur. There are many programs that help artists with the careers, you just have to look for them in your community. In fact, depending on your financial situation you can even find free stuff. Also, there are websites like Artist Steps that help you stay on track. Additionally, ArtisticPreneurs are recognized for making a difference by awards shows such as Big Apple Awards, formerly known as the Platinum PIAs.

Look for Community

You want to always look for community while seeking out resources. This is because in addition to navigating your artistic and business career, you need to nurture those who can appreciate your work. You could call them fans but we prefer supporters.

Supporters Support

In this addition of ArtisticPreneur we hope to provide you with the tips, guidance, skills, and inspiration necessary to flourish as an ArtisticPreneur. Our mission is to support artists and creative entrepreneurs in their effort to achieve their goals, both with their art as well as from a business standpoint.

One of the First Things You Should Do is Monitor Yourself

Dig down deep. Are you happy or are you tortured. If you are tortured is recommended you get help, because even through there is a myth that tortured artists do the best work, the reality these days is that you need to a positive outlook as you move forward.

Will Having a Manager Solve Your Problems?

An ArtisticPreneur can be an artist who sidesteps the traditional paths to success as an artist and independently sells their art. A creative person with business acumen, is more likely to succeed. Some performing artists seek having management thinking this will solve all their problems.

The Reality of Managers

Having a manager will not solve all your problems. You must understand the business of the artistic expression that you have selected. Why? Because many managers are not so much interested in helping their clients. Instead, they are looking to hook up with someone who is already on the path of success. Why? Because then they can more effortlessly have a cash cow from which to collect profits. Artists need to see the bigger picture as sometimes explored on sites like Artist Steps.

No Conference Plans at the Moment

Many have suggested that we here at ArtisticPreneur start a conference or “trade show” for artistic people to learn how to integrate business know how into their practice so that they have more of an ability to navigate through the issues to attain successes. We here at ArtisticPreneur want you to succeed.

What is Success?

It is truly a myth that an artistic person can’t be successful as an artist and a successful person can’t be creative. This mindset keeps the ArtisticPreneur from moving in her or his career. Although it is nice to be recognized by awards shows like the Big Apple Awards, you need to keep your inner life solid to be able to work through the storms.

Work Smart

A lot of people who are ArtisticPreneurs get stuck with what they are doing. They may take a seminar or class about making money with their craft only to find that many of the strategies don’t work and the depressing (for some) reality that it is not working harder but rather is about working smarter. Yes, we know it is a cliché but it is more true these days than ever.

Marketing Tactic You Might Want to Try!

The tactic below was used recently in conjunction with an over 50 crowd.


Communication is Good

In this post we’re going to take a look at a simple marketing tactic you might want to try. It is not given in actionable steps but in the manner used by Artist  Steps you do so. Also, this is a communication undertaking where everyone wins: the prospects and those doing the implementing! Communication can be a good thing! Communication is key to the development of the Big Apple Awards that helped ArtisticPreneur with this post.

Needs a Trade Show

Here’s how it works. First you write a letter with a somewhat press release feel, that is addressed to the businesses (prospects) who are the exhibiters in a trade show or convention of some sort.

Emails vs Social Media

Get the exhibitors’ info off of the website of the event and do further research if need be to get their email addresses or social info (though emails tend to work best depending on the demographic your are targeting).

Need for a Blog

The thing that makes this different than an exhibitor targeting play is that you place the press release “letter” that you wrote on the website of the blog that is doing the story. Did we mention there is a blog involved? The blog is in the industry that the exhibitors are from. This is important. It is much like the idea that ArtisticPreneur.com and ArtistSteps.org share an audience so they could help each other out.

Your Story

The idea with the initial outreach you make with the exhibitors is that you are seeking content from the trade show and encourage the vendors to email you back with any pre/during/post stories they have of their own experience of the event. And in some cases, those participating could be nominated for Big Apple Awards if the work they are doing makes a difference in the community.

Mail it Twice

The bottom line is that you need to have a legitimate blog for which you need content. Some exhibitors will respond to you and some of them will not. One thing you can do to up the chances of getting a response from them is to email them the same message you did earlier, just before the happening.

Don’t Forget the Link

And in the same manner as you did the first time you emailed them, you’ll want to link to the blog version of the letter that has all the info on it they’ll need to submit to you.

Always Have Transparency

Again, communication and benefit for all is the key here. The exhibitors get their business publicized and you start to develop relationships with them. There is a transparency to it because of linking to the online version of the letter.

Proven to Work

This works great for us and we’ve done many variations on it including from our days of being a nonprofit sponsored entity.

How to Get New Clients


A New Website

For those of you who miss the “Over 50 USA” vibe we wore for a while, there is now a site LITERALLY called Over50USA.com. We aren’t kidding. Check it out. It’s not that some of us here at ArtisticPreneur.com are not over 50, we are, but we thought that the “Over 50 USA” thing was taking thunder away from the whole artistic meets entrepreneur or artisticpreneur thing.

A Partnership

But for those of you who are worried that this development means we won’t be working with ArtGush.com anymore, worry not. ArtGush.com is still one of our most important and meaningful collaborators. Since the ArtGush.com team is now just focusing on education and creative consulting, they have become more freed up as partners.

The Development of an eBook

The big project we’re working on with them now is the development of an eBook that will be put out by USAcreate.com entitled “How to Get New Customers.” We’re very excited by the promise of this publication which is to help small business owners and artists of all kinds to get more customers, clients and fans for their business and/or career. Including of course those who are over 50!

Say Goodbye to Frustration with Client Acquisition Procedures

“How to Get New Clients” dissects the process as never before. With all the technology that is available, paired with good and stable old school techniques that are evergreen, the eBook will be spot on for those who are frustrated with client acquisition procedures. And we thank Art Gush for their input into making this happen! Their consulting has proven to be invaluable.

New Information is Being Tapped

How are we uniquely equipped to help make this eBook happen? Mainly because we have written on this topic before and have gathered a lot of new information since our last project on the topic.

The Newsletter You Need to be Subscribed To

Also in the news is that the USAcreate.com Newsletter that is concerned with “How to Get New Customers,” are buckling down with their weekly emailing on providing actionable steps that work. How do they know they work? Because they test them all out themselves as well as sometimes reveal their process of getting to a particular method. Art Gush is working with them also, helping them getting up and launched on this endeavor which is known as the USAcreate.com Newsletter.

For Those of You Who Want to Promote Yourselves You are Going to Like This


What are the top 10 methods to promote yourself if you’re on a budget? There’s a new article on the Art Gush website that claims to have the answer. Also contained in the piece is a warning about publicizing yourself online. We agree. Celebify yourself at your own risk. The post so rightly states that once you pass the line into the path toward being a public figure, it is very hard to turn back. So we suggest to you that you analyze now why you want fame. Please do so before clicking here. Ask yourself if you are doing this for business reasons such as promoting an online store, or are you doing so in the search of adulation. It of course can be a combination of both. Though, if the primary motivation is that you want the attention, it might behoove you to ponder the loss of privacy that will happen and not click on the link. It’s of course entirely up to you. We know you’ll make the right choice.