You’ve probably heard the saying “Content is King” meaning that the words and their structure as well as how images are labeled has an impact on you getting ranked on search engines for certain keywords. But do you know how the term first appeared? It turns out that Bill Gates, known for starting Microsoft wrote a report in 1996 entitled, you guessed it – “Content is King.” Here’s what he had to say about the future of the web way back in ’96:
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.“
And here we are today doing exactly what Bill Gates predicted. Which brings us to our digital marketing tip for this week which is that “writing is rewriting” and therefore to not be afraid to rewrite and add pictures and words to your existing pages. In other words, words can evolve (pun intended). An example of this is on this very website. Our “Collective” page has evolved into being a “Marketing Coalition” one.
We did this because we wanted to add to the page our “Top 10 Reasons for Working Together.” And since our page’s extension had been changed from “collective” to “marketing coalition” we deleted the old collective page and forwarded it to the new one. This is because we knew the page has been indexed by Google and we didn’t want the search engine links to go to a 404. So now the page automatically forwards from “collective” to “marketing coalition.”
Sorry for getting a bit technical there, but the main point intended is that as you upgrade content, even if you want to rename a page, there are the tools to do it! Meanwhile our new page is ranking even better than our prior one, so content really is king!
Is your website not enough?
Social media not helping much?
If you’re like many ArtisticPreneurs, then you’re probably not happy with the results you’re currently getting from your website and social. You need the free eBook entitled ‘The NO Social Strategy.’ To get yours first subscribe to our newsletter and then when you get your first email, hit ‘return’ and request eBook. It’s that simple!
It’s Halloween 2018 as a write this and at this very moment I am sadly missing a séance to try to contact the world famous magician Harry Houdini from beyond the grave. True story! Houdini died on Halloween in 1926 and the annual séance is taken place in Houdini’s childhood home here in New York City. At any rate “Happy Halloween!” Be safe. And now we’re moving into the blog topic.
You see, we’re repeating the process that we did last week. For last week’s newsletter we tried something new and gave you an insight into our process of developing a new website that we are working on which is called ArtisticPreneur.com (yes, you’re on that site right right now!).
The experiment seemed to work last time, because several of you said that seeing it gave you ideas for your own projects. Therefore we are continuing with it this week by focusing on a new web page. And this makes sense because giving you this kind of newsletter content “case study” is in line with our mission.
Here’s a Simplified Version of Our Mission:
“To use innovative digital marketing tools with an entertainment edge to ultimately help ArtisticPreneurs to get more new customers, clients and fans.”
The Mission Applies to Two Different Kinds of ArtisticPreneurs
This includes ArtisticPreneurs who are artists of all kinds who are starting to use entrepreneurship for their career, as well as small business owners who are creative. Both of these types of ArtisticPreneurs are on our email list.
As some of you know I am getting my Master’s Degree in Arts Administration and only have a single semester left after this one. The new page that I am going to feature this week is one that is called “Museum” and is part of a final project I am doing for my “Audience Development” class.
The assignment is to construct a marketing strategy for getting new audience members to come to a museum. Most people in class are using a brick and mortar museum such as the “Museum of Modern Art” or MOMA here in Manhattan.
But I looked upon the assignment differently. Instead, I’m creating a page that I’m calling an online museum gateway that is known as the “New York City Museum for ArtisticPreneurs” or its acronym NYCMFA. I even set up a shorter “forward” to the museum page which is NYCMFA.com.
Work in Progress
Anyway, before linking to the NYCMFA page so that you can take a look at it, I wanted to make clear that this is a “work in progress.” You see, several of the links that are referred to on the page aren’t there because the stuff that they will eventually be linked to doesn’t even exist yet! This is the case at the present time but if you’re reading this sometime in the future, the page may be complete.