Communication is Good
In this post we’re going to take a look at a simple marketing tactic you might want to try. It is not given in actionable steps but in the manner used by Artist Steps you do so. Also, this is a communication undertaking where everyone wins: the prospects and those doing the implementing! Communication can be a good thing! Communication is key to the development of the Big Apple Awards that helped ArtisticPreneur with this post.
Needs a Trade Show
Here’s how it works. First you write a letter with a somewhat press release feel, that is addressed to the businesses (prospects) who are the exhibiters in a trade show or convention of some sort.
Emails vs Social Media
Get the exhibitors’ info off of the website of the event and do further research if need be to get their email addresses or social info (though emails tend to work best depending on the demographic your are targeting).
Need for a Blog
The thing that makes this different than an exhibitor targeting play is that you place the press release “letter” that you wrote on the website of the blog that is doing the story. Did we mention there is a blog involved? The blog is in the industry that the exhibitors are from. This is important. It is much like the idea that ArtisticPreneur.com and ArtistSteps.org share an audience so they could help each other out.
The idea with the initial outreach you make with the exhibitors is that you are seeking content from the trade show and encourage the vendors to email you back with any pre/during/post stories they have of their own experience of the event. And in some cases, those participating could be nominated for Big Apple Awards if the work they are doing makes a difference in the community.
Mail it Twice
The bottom line is that you need to have a legitimate blog for which you need content. Some exhibitors will respond to you and some of them will not. One thing you can do to up the chances of getting a response from them is to email them the same message you did earlier, just before the happening.
Don’t Forget the Link
And in the same manner as you did the first time you emailed them, you’ll want to link to the blog version of the letter that has all the info on it they’ll need to submit to you.
Always Have Transparency
Again, communication and benefit for all is the key here. The exhibitors get their business publicized and you start to develop relationships with them. There is a transparency to it because of linking to the online version of the letter.
Proven to Work
This works great for us and we’ve done many variations on it including from our days of being a nonprofit sponsored entity.