ArtisticPreneur Drive


Do you have the drive to be an ArtisticPreneur? It takes  a lot of drive to be successful as one because you aren’t just pursuing one dream that is difficult enough, but two: Artist and Entrepreneur.

Your Art and Making a Living

You should give yourself the ArtisticPreneur test. Ask yourself if just doing art is enough for you? Ask yourself if you don’t have the need for others to see your art? Ask yourself if you’re fine with making a living another way than your art?

Time is Running Out

If you answered “yes” to all of the questions given then you are okay with slacking off on the pressure. But if you reacted with a powerful “No,” then you had better get on it now because time is running out!

Our New eBook is Available Online

An Unwelcome “Hello”

In the middle of a Pandemic, who would have thought that would be when our eBook for magicians and mentalists would finally be published. It started out as an idea a short while before the Coronavirus reared it’s ugly head. And the timing was such that when we competed the original version “Invent Mentalism,” COVID-19 chimed in its unwelcome “Hello.”

Back to the Drawing Board

It didn’t make sense to release a book about performing magic and mentalism, when at the moment, because of social distancing, there weren’t going to be any audiences available. So we swiftly went back to the drawing board and added a new bonus section on alternative income streams available for prestidigitators with a leaning toward mental magic.

Success Was on Its Way

Our dream publisher accepted the eBook. They were who we very much wanted to work with. And happily, they most kindly started giving us their feedback on the writing of our eBook and its new sections. Then, after 5.5 drafts of our publication, they green lighted it for purchase on their website. In fact, up until we ultimately decided to take it off the market, it had ascended to #1 Marketing Author and #1 Marketing Hot List.

ArtisticPreneur Artists are Sticking Together

Artists Should Stick Together

Now that social distancing is in the works, it could be an experience that is lonely. But thankfully, due to modern technology, artists can stick together which is how ArtisticPreneur is able to continue.

The Collaborating Continues

We appreciate the input of all the wonderful creatives who are supportive of our mission. For example, even updating this website becomes a task that an artist can do. COVID-19 is still fully in motion so artists communicate through video means. This means that projects can continue to be updated in terms of those that involve collaboration. Thanks and a shoutout goes to USA HOW TO for orchestrating a bringing together of all artists subscribed to their newsletter.

The Mental Side of Becoming an ArtisticPreneur

Mental Process

The mental process of being a successful ArtisticPreneur is focusing on your positive attributes and not your negative ones. You should be aware of areas you may be lacking in, but don’t use this knowledge to beat yourself up, use it instead as a means of then seeking out the things that you need.

Parts of You Will Always Be Evolving

As hard as it is to do, if you compare yourself to other people you will not be happy. The ultimate goal is only compare yourself, to, well, yourself. Look at how you were creative in the past as compared to now. If you believe your past work was better than your current, surely there is something you are able to now that you do at a higher level than in the past.

Watch Out for Fear

Fear can be the enemy to creativity and can contribute to procrastination. For example, there are those creative people who see themselves as artists of one art form or another, but don’t picture themselves as having an apptitude for business. That’s why not everyone embraces the idea of being an ArtisticPreneur.

Become an Entrepreneur

In such a case you have two choices. Either amp up your business skills through YouTube, classes, mentorship (and more) and being versed in being an entrepreneur.


Another possiblity is getting management and maybe even an agent. It is tough when you are first starting on your creative path to do so. It’s a catch-22 where management will not look at you unless you are successful, whereas when you are first starting out you face the walls.

Mind, Body, Spirit

Another important thing is to take care of yourself in body, mind and spirit. Eat healthy (if you can) and get exercise.

Get Rid of Toxic People

If you have toxic and negative people in your life (this includes even your parents) get rid of them. Who needs them. They are a part of why you procrastinate and fill your head with self doubt.

You Have a Choice

The good news is you have choices about who is in your life as well as your artisticpreneurial work ethic.

Attention Artists: Your Business Side Needs Nurturing Too

Finding Resources

One thing that artists can never get enough of is business resources for the creative entrepreneur within, or shall we say, ArtisticPreneur. There are many programs that help artists with the careers, you just have to look for them in your community. In fact, depending on your financial situation you can even find free stuff. Also, there are websites like Artist Steps that help you stay on track. Additionally, ArtisticPreneurs are recognized for making a difference by awards shows such as Big Apple Awards, formerly known as the Platinum PIAs.

Look for Community

You want to always look for community while seeking out resources. This is because in addition to navigating your artistic and business career, you need to nurture those who can appreciate your work. You could call them fans but we prefer supporters.

Supporters Support

In this addition of ArtisticPreneur we hope to provide you with the tips, guidance, skills, and inspiration necessary to flourish as an ArtisticPreneur. Our mission is to support artists and creative entrepreneurs in their effort to achieve their goals, both with their art as well as from a business standpoint.

One of the First Things You Should Do is Monitor Yourself

Dig down deep. Are you happy or are you tortured. If you are tortured is recommended you get help, because even through there is a myth that tortured artists do the best work, the reality these days is that you need to a positive outlook as you move forward.

Will Having a Manager Solve Your Problems?

An ArtisticPreneur can be an artist who sidesteps the traditional paths to success as an artist and independently sells their art. A creative person with business acumen, is more likely to succeed. Some performing artists seek having management thinking this will solve all their problems.

The Reality of Managers

Having a manager will not solve all your problems. You must understand the business of the artistic expression that you have selected. Why? Because many managers are not so much interested in helping their clients. Instead, they are looking to hook up with someone who is already on the path of success. Why? Because then they can more effortlessly have a cash cow from which to collect profits. Artists need to see the bigger picture as sometimes explored on sites like Artist Steps.

No Conference Plans at the Moment

Many have suggested that we here at ArtisticPreneur start a conference or “trade show” for artistic people to learn how to integrate business know how into their practice so that they have more of an ability to navigate through the issues to attain successes. We here at ArtisticPreneur want you to succeed.

What is Success?

It is truly a myth that an artistic person can’t be successful as an artist and a successful person can’t be creative. This mindset keeps the ArtisticPreneur from moving in her or his career. Although it is nice to be recognized by awards shows like the Big Apple Awards, you need to keep your inner life solid to be able to work through the storms.

Work Smart

A lot of people who are ArtisticPreneurs get stuck with what they are doing. They may take a seminar or class about making money with their craft only to find that many of the strategies don’t work and the depressing (for some) reality that it is not working harder but rather is about working smarter. Yes, we know it is a cliché but it is more true these days than ever.

Marketing Tactic You Might Want to Try!

The tactic below was used recently in conjunction with an over 50 crowd.

Communication is Good

In this post we’re going to take a look at a simple marketing tactic you might want to try. It is not given in actionable steps but in the manner used by Artist  Steps you do so. Also, this is a communication undertaking where everyone wins: the prospects and those doing the implementing! Communication can be a good thing! Communication is key to the development of the Big Apple Awards that helped ArtisticPreneur with this post.

Needs a Trade Show

Here’s how it works. First you write a letter with a somewhat press release feel, that is addressed to the businesses (prospects) who are the exhibiters in a trade show or convention of some sort.

Emails vs Social Media

Get the exhibitors’ info off of the website of the event and do further research if need be to get their email addresses or social info (though emails tend to work best depending on the demographic your are targeting).

Need for a Blog

The thing that makes this different than an exhibitor targeting play is that you place the press release “letter” that you wrote on the website of the blog that is doing the story. Did we mention there is a blog involved? The blog is in the industry that the exhibitors are from. This is important. It is much like the idea that and share an audience so they could help each other out.

Your Story

The idea with the initial outreach you make with the exhibitors is that you are seeking content from the trade show and encourage the vendors to email you back with any pre/during/post stories they have of their own experience of the event. And in some cases, those participating could be nominated for Big Apple Awards if the work they are doing makes a difference in the community.

Mail it Twice

The bottom line is that you need to have a legitimate blog for which you need content. Some exhibitors will respond to you and some of them will not. One thing you can do to up the chances of getting a response from them is to email them the same message you did earlier, just before the happening.

Don’t Forget the Link

And in the same manner as you did the first time you emailed them, you’ll want to link to the blog version of the letter that has all the info on it they’ll need to submit to you.

Always Have Transparency

Again, communication and benefit for all is the key here. The exhibitors get their business publicized and you start to develop relationships with them. There is a transparency to it because of linking to the online version of the letter.

Proven to Work

This works great for us and we’ve done many variations on it including from our days of being a nonprofit sponsored entity.

How to Get New Clients

A New Website

For those of you who miss the “Over 50 USA” vibe we wore for a while, there is now a site LITERALLY called We aren’t kidding. Check it out. It’s not that some of us here at are not over 50, we are, but we thought that the “Over 50 USA” thing was taking thunder away from the whole artistic meets entrepreneur or artisticpreneur thing.

A Partnership

But for those of you who are worried that this development means we won’t be working with anymore, worry not. is still one of our most important and meaningful collaborators. Since the team is now just focusing on education and creative consulting, they have become more freed up as partners.

The Development of an eBook

The big project we’re working on with them now is the development of an eBook that will be put out by entitled “How to Get New Customers.” We’re very excited by the promise of this publication which is to help small business owners and artists of all kinds to get more customers, clients and fans for their business and/or career. Including of course those who are over 50!

Say Goodbye to Frustration with Client Acquisition Procedures

“How to Get New Clients” dissects the process as never before. With all the technology that is available, paired with good and stable old school techniques that are evergreen, the eBook will be spot on for those who are frustrated with client acquisition procedures. And we thank Art Gush for their input into making this happen! Their consulting has proven to be invaluable.

New Information is Being Tapped

How are we uniquely equipped to help make this eBook happen? Mainly because we have written on this topic before and have gathered a lot of new information since our last project on the topic.

The Newsletter You Need to be Subscribed To

Also in the news is that the Newsletter that is concerned with “How to Get New Customers,” are buckling down with their weekly emailing on providing actionable steps that work. How do they know they work? Because they test them all out themselves as well as sometimes reveal their process of getting to a particular method. Art Gush is working with them also, helping them getting up and launched on this endeavor which is known as the Newsletter.

For Those of You Who Want to Promote Yourselves You are Going to Like This

What are the top 10 methods to promote yourself if you’re on a budget? There’s a new article on the Art Gush website that claims to have the answer. Also contained in the piece is a warning about publicizing yourself online. We agree. Celebify yourself at your own risk. The post so rightly states that once you pass the line into the path toward being a public figure, it is very hard to turn back. So we suggest to you that you analyze now why you want fame. Please do so before clicking here. Ask yourself if you are doing this for business reasons such as promoting an online store, or are you doing so in the search of adulation. It of course can be a combination of both. Though, if the primary motivation is that you want the attention, it might behoove you to ponder the loss of privacy that will happen and not click on the link. It’s of course entirely up to you. We know you’ll make the right choice.

Discover Your Audience

Get to Know Your Audience

First off, Happy Valentine’s Day everyone!

More than ever knowing who your audience is and how to reach them is as important as ever. In this, the digital age, there should no longer be the wasteful spending of the old guard of marketing and a newer and fresher approach should be used instead. That is what we are going to discuss in this current blog and newsletter offering.

Save Yourself Time, Aggravation and Even Money

To start out with, think of it this way. Have you been considering lately what marketing approach is going to be best for you? If so, stop thinking about the tools and contemplate instead WHO is YOUR audience. Until you are clear on this inside and out all the marketing gadgets in the world are not going to help you.

A Great Tool

Do your research before you start paying for marketing. There are a lot of great tools out there including Google! Google what you know thus far about your audience and follow through on searches leading you to other ones and more. The idea is to not just understand who your GENERAL audience is but your SPECIFIC one.

A Source of Research

Once you get a handle on your audience, dig still deeper. Look at what your competition is doing in terms of targeting their audience. If you see strategies that resonate with you, consider integrating them in your own way. Remember, in the end it’s all about how YOU are DIFFERENT from the rest. What is your competitive advantage? Why would a customer, client or fan want to go with you rather than another?

Who Are They?

If you want to do what pro marketers do, then create a profile of who your ideal client is. Put in as much information as possible into it in a way that is going to be helpful to you. What is their age? Their hobbies? Their belief systems? And so on.

Keep Learning

And the great thing is that as you get clearer on your ultimate customer, as well as applying relevant and well fitting marketing, you will begin to get actual clients. As you get clients, analyze who they are. Are they from your perfect audience? Maybe not, which likely means you are going to want to update your profile.

The Journey

In short, finding your perfect audience and marketing to them is a long and ongoing journey filled with learning and even fun!

Monetize Your Life

Income Generating

My brother Mark, who is a website and marketing guy like I am, calls it: “Monetizing Your Life.” It’s roughly described as being the act of taking the elements of your existence and converting them into a way of creating income.

All it takes is Motivation

In a certain sense this relates to living your life in a state of reality-based TV, except all your dramatic moments become a products or services. Clearly someone with a web marketing process background is probably best suited for this, but in truth it can be done by anyone who is self-aware and motivated.

If Kim can Do It So Can YOU

Why would anyone want to turn their drama into consumer problems to be solved for which you offer the solution, for a price? In theory it could be an interesting lifestyle that you might enjoy. And there are examples of people who do this such as Kim Kardashian and other reality stars with their lifestyle brands.

Problems Become Solutions

But if you are interested in monetizing your life you don’t have to do it like reality stars do. You can turn your problems into solutions for others in the form of eBooks.

Bundle Your Conflicts

Ebooks are easy to create and sell online, and there is a big market for them. If you wanted to do this as a monetizing your life process, this would involve taking every conflict that comes up in your life and making something concrete out of it to put out there as a PDF for others to purchase. But the key is to do so quickly! Like this blog/newsletter post you are reading that was written in less than a half an hour!

Who Would Have Thought Selfies Could Become “Ka-ching?”

Why would anyone in her or his right mind want to do this? It could be fun especially if you’re the kind of individual who puts every last bit of her or his being on Facebook complete with selfies and hyped up descriptions of “exciting” things that happen to you.

Giving the People What They Want

Simply take those impulses and make eBooks out of them that solve a problem for the consumer. You can still put your selfies online in the form of photos or video, but now you do it with something that folks can buy.

Anyone Out There Who is Doing This?

If you monetize your life we’re very interested in talking to you. Please send details to Meanwhile, even if you don’t, why not give it a whirl? Worst case scenario you might end up with an eBook that doesn’t sell, but heck, in that instance you can contact me (simply hit “reply” if you’re reading this as a newsletter) or Mark (at Off Media) to assist you in marketing (MARKeting) it!