Thanks for Your Input

Happy New Year ArtisticPreneurs. You gave use very helpful feedback and we thank you. Now the question: are Millennials in a fight against Gen-X-ers? Will Boomers sweep in and declare victory?

Happy New Year to You and Yours!

It’s New Year’s Eve, 20018 and one of the things we are thankful for while entering 2019 is YOU. Your input makes this blog better. Thanks to those ArtisticPreneurs who participated in conjunction with the request from last week. It’s like one big family here in ArtisticPreneurLand. You had some very good ideas which have been integrated. Now the question is, do you have any New Year’s Resolutions?

This Week’s Tip

This week’s Digital Marketing Tip is that getting constructive feedback is very useful when working on creative projects. I highly recommend it. Why does it work? Because other people see things that you don’t do to the fact that you’re too attached. Maybe consider getting feedback on your current ArtisticPreneurial endeavors.

A New Page

If you want to see the new page that you helped to create then just go to ArtisticPreneur.com and click on the menu item called “Over50Creative.” Or another way to get there is to type Over50Creative.com into your browser and it will forward you to the page on the ArtisticPreneur.com site. This is the start of rolling out the “Over 50” project that we have under consideration. I didn’t know until I did the research that “Over 50” is a “thing.” But apparently a “thing” mostly in Long Island and parts of New Jersey. But a “thing” nonetheless. Why ist being over 50 not much of a “thing” here in Manhattan NY, NY?

Gen X Versus the Boomers

Gen X-ers (1961 – 1981) who are on the older side, are quick to let you know that they are Generation X not to be confused with those “Boomers.” And to make things even more tense, some people say the GX birth date range starts from 1961 and not 1965 so there is possibly an area that they overlap with the Boomer folks.

Returning to Your Original Creative Dream

What does this have to do with the “Over 50 Creatives?” The logic and theory is that those who are over 50 (in NJ and LI) may have been working at corporate jobs to make ends meet, but now that they are more comfortable and in their ‘50’s, it becomes the time to want to live out their original dream such as being writers, actors and musicians etc. Who knows, these individuals might have something very important artistically to contribute.

For Some, Entrepreneurship is an Ambition

This also goes for “Shark Tank” viewers who are over 5 decades old. Some people who are over 50 feel like they never got their shot at doing a small business. So now they will put on their entrepreneur hat or maybe even their ArtisticPreneur one.

You Go 50ish-ers

What do you think? Is there a group out there who are over the age of 50 and who now want to realize the artistic goals that they once had with themselves? And who knows, if this is the case, maybe some of these humans can give the Millennials (1982 – 2004) a run for their money and even set a good example for the up and coming Generation Z kids (1995 – 2015).

Enter “The Top 10 Digital Marketing Tools System”

The reason we’re exploring those who are over 50 is because we think that our new Top 10 Digital Marketing Tools System, because of its ease of use, might be a good fit for them. We’ll see. Meanwhile, we hope that you have a wonderful 20019 and we look forward to many more collaborations!

Happy New Year and ArtisticPreneurially yours,

JYS

Prelaunch Insider Preview

 

Are you an “Over 50 Creative?”

I am. And even if you’re not, the following may still be of interest to you because it involves entertainment market research, informal in style. We’re calling it “Prelaunch Insider Preview” meaning you have an opportunity, if you so desire, to view a marketing campaign page in progress.

More Details About “Over 50 Creative”

Last week we promised to go into more detail regarding the topic “Over 50 Creative” so in this edition of the ArtisticPreneur.com Newsletter we are going to make good on our word.

Over 50 Crowd

If you’ve been following this story over the past few newsletters, we’re working on a project that involves the over 50 crowd. This is only a test. We’re not committing until we have evidence that pursuing this market is worth our time.

New Demographic?

What we haven’t disclosed until now is that we are exploring the possibility of an untapped market within the existing “Over 50” demographic.

Maintaining Secrecy

We’re not linking to the secret area where the test page is being created because we desire to maintain as much secrecy as possible until the official launch which has not yet been set. There is still much work to do.

Looking for Feedback

Therefore we’re asking that whoever is interested in taking a look at the page and giving us your feedback, please email us by hitting return and putting “Feedback” in the subject line. If you aren’t already a member of the newsletter, you can sign up here.

Numbers

We’re especially interested in hearing back from those of you who wear the numeric digits “5” and “0” or higher.

Special Group

We will then email you back the URL so you can take a look. Of course, if you receive this newsletter you are a part of a pretty special group so chances are you’ve already figured out the URL anyway (as some already have). If so, if you’re willing, we’d still like to get your feedback.

Is it the Right Fit for Over 50?

Mainly what we’re interested in is if the new work in progress page does justice to 50-plus-ers, or if it seems too cheesy or might even be off putting to fifty somethings.

This Week’s Digital Marketing Tip

This week’s “Digital Marketing Tip” is that market research is a really important thing. And getting your feedback regarding the page is vital.

Thanks in advance if you do decide to participate.

All the best. And if not before, we’ll see you next year.

J.Y.S.

ArtisticPreneur “Secret” Revealed

 

Mystery to be Revealed

Sorry about being so mysterious last week. I try to create useful content for you, the ArtisticPreneur, drawing from actual digital projects that we are working on. And I have a superstition about not wanting to reveal something until it is up and running. But today I am going to break that rule to share something I’ve been putting time into.

Crucial to Determine for ArtisticPreneurs

It might not seem to be such a big deal, but it really is. I’m talking about knowing who your audience is. Who are the people who are most likely going to be appreciative of whatever you do? Whether you’re an artist of any kind or a business owner who is creative, it is crucial to identify your peeps so that you can get more customers, clients and fans.

What is YOUR Avatar?

I have to admit, I’ve been guilty about being too general regarding the demographic I’ve wanted to connect with. When working with others such as on this newsletter, I’ve always seen the “avatar” as being defined by one word. You guessed it: ArtisticPreneur.

Build Profile

Thinking about defining your intended group can be deceptive though. You may believe you are doing so, but are you getting the results you seek? Last week the thing that I was working on that I didn’t want to talk about was that I undertook building a profile of who I wanted to reach.

Can be Customized for YOUR Use

I am oh so grateful to you, a regular reader, for sticking with this weekly digital exploration. And please don’t take offense if the description of the audience that was uncovered by me is not you. Because it goes without saying that any strategies we reveal here can be custom applied to your needs.

Is There a Safe Path?

Okay, I’m getting ready to jump into the water. Before I get soaking wet though, I should explain how I landed on this particular collective of targeted humans. They say you need to look into the mirror once in a while. And when I did recently I saw starring back at me  a man who is creative and has had some major opportunities early in his career but never took them on and instead went down the safer path.

How are We the Same?

And the breakthrough that I had as I starred into the metaphorical looking glass, is that there are likely a lot of over folks out there, both female and male (or however you self identify), who I could understand very easily because we may, over the years, have experienced some of the same difficult decisions as well as pop culture and other elements.

Have You Had Any Lost Opportunities?

Now this doesn’t mean we’re going to transform this newsletter into one that is just for people over 50 who are creative and have had lost opportunities, but it does mean on occasion we may give you updates on how the project is going. So I leave you now with three words that are the key to the secret revealed: “Over 50 Creative.” Stay tuned. More to come.

A Frustrating Secret

secret in heart
The secret is in our heart but that doesn’t keep it from being frustrating. We promise we’ll turn the key and open the door soon.

 

Searching for a Marketing Topic

This is actually our second attempt at writing this week’s newsletter and blog post. We started down the path of another concept, but when we reread it, it did not appeal to us. So here we are on a Thursday morning, the usual day for delivery as of late, and we’re still battling with deciding what to write about.

Appealing or Off Putting?

We don’t know if you’ve noticed this, but lately our focus has been to draw directly from the digital marketing projects we’re currently working on. And this edition is no different. The problem with the current topic we want to examine is that it is a “secret.” We know, that word is a double edged sword. It can be either be appealing or off putting. Frankly we usually opt with the latter.

Should We Open Pandora’s Box?

But in fact it is a secret. Why? Because we’re not sure yet we’re going this direction in the form of a new web page on the ArtisticPreneur.com website. Adding this page could mean a big change in the organization, but first it would have to be tested. We believe that there is a certain untapped market that we might open Pandora’s box for. Unfortunately the untapped market is a secret also.

We Hope You’re Not Losing Your Patience Too Much

You’re probably losing your patience with the whole “Secret” thing. We dislike it also and find it frustrating. But we truly cannot reveal what it is today and need to wait for next week, by which time hopefully the mystery of the market will be uncovered like a magician pulling a silk (magician’s term for foulard) away from the table to uncover that a new object has appeared from nowhere. Is this idea we’re thinking of doing coming from nowhere? No. Why? Because it’s founded in who we are and what we do.

Wrapping it Up

In closing, we promise next week won’t be so trying because we’ll reveal the new market even if we decide not to tap it. Additionally, the lesson we learned from writing this is that in the world of digital marketing sometimes you have to keep something secret even if you don’t want to.

Until then, all the best.

JYS

Why is a web page popular?

Popularity Contest

Why is one page more popular than another page on the same website? This is a discussion we had the other day in “ArtisticPreneur Land.” We were wondering why (except for the homepage) was the “Coalition” page of the ArtisticPreneur.com website so well visited? Various folks from A.L. (ArtisticPreneur Land) came up with a plethora of different responses.

Sharing of Ideas

Some thought that it had to do with the name “Coalition” on the menu bar. The person who came up with that idea then hypothesized that there was possibly a general liking of the concept of “coalition.”

Another One Bites the Dust

This was swiftly shot down because it was pointed out that most of the visits came from search engines, and when finding the page on Google though long tail keywords, the user would see the full term that is being explored which is “Marketing Coalition.”

Could it Be S.E.O.?

Other thoughts thrown in included backlinks and various S.E.O. (Search Engine Optimization) tools. But in the end, no one really definitively knew why folks found “Marketing Coalition” so intriguing. Do you have any ideas why the “Web Coalition” page is viewed a lot?

Now it’s Your Turn

We’d love to hear from you. You can visit the page here. Let us know what you think by sending us an email via the one we use on our newsletter. And if you’re not yet signed up for our weekly newsletter please do so at https://artisticpreneur.com/newsletter/. You’ll also get an instantly downloadable PDF Digital Marketing eBook in the process! All those who are currently subscribed will not get an eBook through the form because the system knows you’re already on our list. Though, if you want your copy of the eBook please send us an email to the one we use for the newsletter and we’ll get one right out to you!

Thanks in advance and may all your web pages be popular!

What a Slider Can Do for You


slider

A Slider is a Digital Marketing Tool

In this week’s marketing tip we are going to take a look at what a slider is, how to use it and what it can do for your artisticpreneurial business or career.

Sliders are Everywhere

If you’re not quite sure what a slider is, chances are you’ve seen them in action without really knowing it. Have you noticed that quite a few websites these days now have multiple large images on the homepage, each picture being shown one at a time automatically? Well my friend that’s a slider!

Achieve Your Goals with a Slider

And the good news is sliders can help you achieve your goals. If you put a slider on the front of your website you can more easily describe to the visitor what the benefits are of clicking as well as what they will get in return. Because it is a moving thing, it tends to catch the eye more quickly.

Give Your Web Visitor a Gift

And it’s a good idea if your slider doesn’t just stress a benefit for the visitor such as clicking through to read an article. It’s also a results oriented strategy to actually GIVE them something they can download instantly such as a PDF eBook that is on a topic of interest to your niche audience.

Check out Our Slider

And as luck would have it, we just put a slider up on our website ArtisticPreneur as can be seen here. We did so to get more folks to sign up for our ArtisticPreneur.com Newsletter and it’s working like a charm.

For Those of You Already Receiving Our Newsletter

If you are already a member of our newsletter and want to give our new slider a spin to see how it works, unfortunately the email acquisition system knows that you are already on our email list so it won’t send you the email to download the eBook entitled: “35 Easy Tips for ArtisticPreneurs to Get New Customers & Fans Online.”

A Special for Our Existing Subscribers

For this reason, for the next week, if you are one of our existing subscribers and you want the eBook, just hit return on the slider email and we’ll send you one. Otherwise, you might just be interested in checking out what the slider looks like and how the succession of images lead to a CTA (Call to Action). So if you’d like to see it click here.

If It’s Good Enough for Bill Gates

content-phone-other-formats

You’ve probably heard the saying “Content is King” meaning that the words and their structure as well as how images are labeled has an impact on you getting ranked on search engines for certain keywords. But do you know how the term first appeared? It turns out that Bill Gates, known for starting Microsoft wrote a report in 1996 entitled, you guessed it – “Content is King.” Here’s what he had to say about the future of the web way back in ’96:

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.

And here we are today doing exactly what Bill Gates predicted. Which brings us to our digital marketing tip for this week which is that “writing is rewriting” and therefore to not be afraid to rewrite and add pictures and words to your existing pages. In other words, words can evolve (pun intended). An example of this is on this very website. Our “Collective” page has evolved into being a “Marketing Coalition” one.

We did this because we wanted to add to the page our “Top 10 Reasons for Working Together.” And since our page’s extension had been changed from “collective” to “marketing coalition” we deleted the old collective page and forwarded it to the new one. This is because we knew the page has been indexed by Google and we didn’t want the search engine links to go to a 404. So now the page automatically forwards from “collective” to “marketing coalition.”

Sorry for getting a bit technical there, but the main point intended is that as you upgrade content, even if you want to rename a page, there are the tools to do it! Meanwhile our new page is ranking even better than our prior one, so content really is king!

 

Is your website not enough?

Social media not helping much?

If you’re like many ArtisticPreneurs, then you’re probably not happy with the results you’re currently getting from your website and social. You need the free eBook entitled ‘The NO Social Strategy.’ To get yours first subscribe to our newsletter and then when you get your first email, hit ‘return’ and request eBook. It’s that simple!

Quiz Answers Your Burning Question

A quiz that answers your burning question? What is that inquiry? It is of course “What kind of ArtisticPreneur are you?” By answering just 10 quick, fun and easy questions you’ll uncover out of 11 possible outcomes, your Emoji ArtisticPreneur Type (E.A.T.).

Why could this be useful? Because knowing your E.A.T. symbol in theory means that you’ll learn the short and sweet psychological area that you need to work on to become more successful as an ArtisticPreneur with your business or career.

What is your Emoji ArtisticPreneur Type (E.A.T.)?

There’s yet another reason to take the quiz. Why? Because it can give you a sense of what taking a quiz is like that in turn could translate into you posting your very own original quiz on YOUR website!

Quizzes are known to potentially become very viral because of the sharing that can sometimes go along with them. For example, maybe you know someone who would benefit from becoming aware of their E.A.T. sign?!

But enough of all this analysis, it’s time now to take the quiz called “What kind of ArtisticPreneur are you?” You can go to the quiz directly here on the ArtisticPreneur site. Enjoy!

A New ArtisticPreneur Web Page by John Yianni Stamas on Halloween

ArtisticPreneur Museum
The New York City Museum for ArtisticPreneurs is unlike any museum you’ve seen before. For one thing it’s only available online.

Hello Fellow ArtisticPreneur.

It’s Halloween 2018 as a write this and at this very moment I am sadly missing a séance to try to contact the world famous magician Harry Houdini from beyond the grave. True story! Houdini died on Halloween in 1926 and the annual séance is taken place in Houdini’s childhood home here in New York City. At any rate “Happy Halloween!” Be safe. And now we’re moving into the blog topic.

You see, we’re repeating the process that we did last week. For last week’s newsletter we tried something new and gave you an insight into our process of developing a new website that we are working on which is called ArtisticPreneur.com (yes, you’re on that site right right now!).

The experiment seemed to work last time, because several of you said that seeing it gave you ideas for your own projects. Therefore we are continuing with it this week by focusing on a new web page. And this makes sense because giving you this kind of newsletter content “case study” is in line with our mission.

Here’s a Simplified Version of Our Mission:

“To use innovative digital marketing tools with an entertainment edge to ultimately help ArtisticPreneurs to get more new customers, clients and fans.”

The Mission Applies to Two Different Kinds of ArtisticPreneurs

This includes ArtisticPreneurs who are artists of all kinds who are starting to use entrepreneurship for their career, as well as small business owners who are creative. Both of these types of ArtisticPreneurs are on our email list.

College Credit

As some of you know I am getting my Master’s Degree in Arts Administration and only have a single semester left after this one. The new page that I am going to feature this week is one that is called “Museum” and is part of a final project I am doing for my “Audience Development” class.

The Assignment

The assignment is to construct a marketing strategy for getting new audience members to come to a museum. Most people in class are using a brick and mortar museum such as the “Museum of Modern Art” or MOMA here in Manhattan.

But I looked upon the assignment differently. Instead, I’m creating a page that I’m calling an online museum gateway that is known as the “New York City Museum for ArtisticPreneurs” or its acronym NYCMFA. I even set up a shorter “forward” to the museum page which is NYCMFA.com.

Work in Progress

Anyway, before linking to the NYCMFA page so that you can take a look at it, I wanted to make clear that this is a “work in progress.” You see, several of the links that are referred to on the page aren’t there because the stuff that they will eventually be linked to doesn’t even exist yet! This is the case at the present time but if you’re reading this sometime in the future, the page may be complete.

Your Link

Okay this is the link to the ArtisticPreneur Museum page!

Hats Off to Entertainment Entrepreneurship

ArtisticPreneurship
ArtisticPreneurs now have more control than ever before. They certainly do when it comes to what pages we add as a website. Entertainment Entrepreneurship did a blog entry about this.

Our Hearts Warmed

Even though we don’t know the bloggers from Entertainment Entrepreneurship that well, our hearts were warmed when we just discovered that EntertainmentEntrepreneurship.com has done a post about our content adding strategy.

Site Building Strategy

Entertainment Entrepreneurship is correct when they talk about our blogging and content writing staff adding new topics to our site based on interest. This gauging of public interest is based mostly on feedback we receive from our contact page.

Listening to You

This means that YOU are in control. Let us know what you like thus far and we’ll try to add more of it. Our difficult to reach goal is based on the belief that together we can build a website that is worthy of our namesake, “ArtisticPreneur.”

Thanks Entertainment Entrepreneurship

And finally we wish to thank Entertainment Entrepreneurship for believing enough in us to do a blog entry about our creative process. It is only with support from sites like E.E. that we become inspired to continue.